His and Her's Real Estate Investments

Under Data Activation, the Audience Demographics would integrate well with my company. I would use this feature to learn more about who is viewing my website and need my services. Ultimately everything under the Reporting, category would be extremely beneficial. The available stats would help me get a better understanding of what happens when a user is on my site, what information they focused on the most and which advertising campaign is capturing my audience attention. Data Collection and Management feature will help me stay organize. Having an abundance of data with no organization can be tedious. The import data feature will allow me to import data from other sources and get a better understanding of my advertising campaign. What’s cool about the Google Big Query section is that it provides data driven feedback every 10 minutes. Through the Integration umbrella, features like Google Ads, Google Ad Manager and Search Ad 360 will benefit my company a lot. These features could help

The first Facebook ad I picked was the "Get More Leads" option. I decided on this approach because I felt it was a great way to find prospective sellers.  The second facebook ad I picked was the "Promote Your Business Locally" option. I tried to change my radius to 25miles, but for some strange reason, Facebook would not let me update it.  I did some research on a homeowners average age, which resulted in me choosing an age range of 40 to 65+.   I felt like this would be my target audience who could benefit from my service. The third Facebook ad I picked was the "Boost A Post".  I picked the age range of 30 - 65+ as I wanted my services to reach as many people as possible.   Additionally,  I did some research and learned that the average age of a new homeowner is in their 30's. Although they may not need my services per se, they might pass along my information to a  neighbor looking to sell their home. 

There are many different types of Facebook ad strategies a company can choose from to promote their business. For example, if you own a clothing store, you can use the Carousel or Image feature to showcase your store's appeal. You can also use the collection ad feature to allow consumers to browse through your catalog. Additionally, the Offers ad feature can be used to promote online discounts. Or let say your company specializes in pet adoption. The Slide Show and Video features can be used to tell a cute story about the animals looking for homes. Through Post Engagement, your content can be shared with your follower's friends and family. If you have a pet adoption day, the Event Response ad can be used to promote the occasion. For His and Hers Real Estate Investment, I feel the best Facebook marketing strategy would be through Video and Lead Generation advertainment. With Facebook Video ad feature, I would use testimonials from previous homeowners to promote my business.

Five businesses social adverting styles & their effectiveness - The company We Buy Houses and Cash For Homes Group advertising are really effective. Their promotional pieces are a combination of “We buy houses” images and testimonial videos. We Buy Ugly Houses and Cash for Home advertising consist of just pictures. I feel like both companies ad strategies are not as impacting when compared to pages like We Buy Houses. More Cash For Homes advertising consists of testimonial videos only. As a consumer, I feel like testimonials are really powerful as it builds a level of trust and credibility. The overall effectiveness of advertising on social media sites. -  Imagery does draw me in. If the image has an attention-grabbing color, it will usually make me stop what I am doing to read the ad. Some companies on Facebook and Instagram are really good with image base adverting. I have to say I do get kind of annoyed at Facebook advertising why watching a video on your news feed

On LinkedIn, I would join the REIS(Real Estate and Investment Services) group. This group provides opportunities to connect with other Real Estate Investors for mentorship, networking, and education. Other groups I would follow are International Real Estate Investments and Alternative investments. Through Google+, I would join The Real Estate Investment group. This group is a collective of people who specializes in buying and flipping home. Another site I would use to help grow my business is Meetup.com. Meetup is a social networking app that aids in connecting likeminded people. Through Meetup, I would join groups like “Real Estate Investment Master Mind” and Raising your Real Estate IQ. What I like about the meetup app is that you can chat with your group members and schedule meetup dates to connect with them in person.

Week 12  - Marketing Tools Integrating online marketing tools into your business is extremely essential in today’s world. Marketing tools like MailChimp and Hootsuite allow you to stay in constant communication with your consumers in an effective and efficient way. These types of tools, and many others, give companies an extra advantage by promoting their agenda through real-time communication. With that in mind, the marketing tools I would integrate into my business are LinkedIn, Hootsuite and HubSpot. I would use LinkedIn to connect and build relationships with other investors in my area. Through these connections, I would see about doing a real estate investment partnership deal. I feel like partnering with other investors can bring together resources like different background knowledge and skill sets. Hootsuite would be used for scheduling my social media posts. In return, this would free up time for me to focus my attention on other aspects of my company. Hootsuite also g

1. Cimino, Caitlyn 2. Cruz, Olivia 3. Whitburn, Eva

Newsletters – A marketing tool that is immensely effective and valuable for new and existing businesses alike. Email marketing allows your company to stay in contact with your consumers, increase brand awareness and build customer loyalty. Not only that, but newsletters also adds value to your company’s brand. The key to email marketing is staying consistent. Consistency builds trust and reliability. In return, your business can be seen as an expert in its field through its content. It is because of this, I do believe His and Hers Real Estate Investments would benefit tremendously with email marketing. The type of content my newsletter will entail are as follows: Tips on How to Sell Your Home, Real Estate Educational Guides, Market Trends and Tips on How to Save Money Before Purchasing your First Home.  My email marketing campaign would be set up to send monthly newsletters to my subscribers.  I feel like weekly would be a bit bombarding in the long run.  I want my newsletter t