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Showing posts from December, 2018

Post 17

Through this course, I have gained a new respect for social media as a marketing tool. With social media marketing, a company can legitimize its brand and company’s name. Social media tells consumers when a brand is actively thriving which results in a stronger consumer base. Before this course, I did not know how beneficial social media marketing was to a new business. This semester I learned about the many perks when advertising a business online. Some benefits are cheaper marketing cost, increase consumer traffic to your website, and leads generation. Social media sites like Twitter and Facebook are great, inexpensive ways to communicate with your customers while building brand awareness. These sites and many others are effective when trying to receive customer feedback on old and existing products. With that in mind, a business is able to tweak their product base on the consumer suggestion. In return, the customer feels appreciated and more connected with the brand. Advertis

Week 16

The social media platforms I enjoyed the most were Facebook, Instagram, and Email marketing via Mail Chimp. I learned so much with the Facebook marketing tools and was proud of what I was able to create for my company. I’m a big fan of Instagram and I enjoy its easy to use platform. With Mail Chimp, I was able to tap into my creative side and design a newsletter that reflected my company’s personality and mission statement. Finding the right type of social media platform for your business is extremely important in today’s world. Social media allows companies to interact with their consumers as well as learn about their audience demographics. After checking out which social media platforms my competitors are using to interact with their clients, I decided that Facebook marketing and Email Marketing would integrate best with my company. With a weekly email marketing campaign, I am able to strengthen the relationships with my clients and build credibility. With Facebook, I can engage

Week 15 B

Reviewing Aztec Brewery- November 22nd to December 2nd Facebook Page Follows: It appears that from November 22nd to December 2nd the company had an increase of searches on the 27th. Also during that block, it shows an increase of people on their page when compared to the prior week. Additionally, the number of likes reached its highest peak on the 25th and 29th of November. Post Reach: A high amount of organic reaches. This portion also shows more mobile users viewing their Facebook page. Reactions : When compared to the prior week, reactions reached its normal peak. Recommendations show an increase between November 25th & 26th Page Views : Statistically speaking, more males are visiting the Aztec brewery Facebook page then females. Males between the age range of 25 to 34 are at the top of the viewing poll. Majority, if not all views are based out of the United States, with a few in United Kingdom. Facebook Views by city shows San Diego, CA in first place, Vista, CA in seco