When writing a blog, in the beginning, you are basically faceless. By letting people know there is an actual person behind the words on the screen can spark a connection with you and the customer. Ultimately, adding human interest to your blog allows your readers to connect with you and your business in a more personal and relatable way. For me, reading a blog post that is similar to a personal life experience draws me in to read more. I am also emotionally connected with the writer and become more engaged with their content. Effective human-interest blogs can result in your company differentiating itself from their competition. When a human-interest post is well written, it will captivate their audience, and through its uniqueness, produce a bigger fan base and consumer interaction. A human-interest post may be less effective if you are guest blogging for a company. Especially if you are writing from the standpoint of your own personality while disregarding the company’s
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