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Week 13 B - Facebook Ads







There are many different types of Facebook ad strategies a company can choose from to promote their business. For example, if you own a clothing store, you can use the Carousel or Image feature to showcase your store's appeal. You can also use the collection ad feature to allow consumers to browse through your catalog. Additionally, the Offers ad feature can be used to promote online discounts. Or let say your company specializes in pet adoption. The Slide Show and Video features can be used to tell a cute story about the animals looking for homes. Through Post Engagement, your content can be shared with your follower's friends and family. If you have a pet adoption day, the Event Response ad can be used to promote the occasion.



For His and Hers Real Estate Investment, I feel the best Facebook marketing strategy would be through Video and Lead Generation advertainment. With Facebook Video ad feature, I would use testimonials from previous homeowners to promote my business. I feel like testimonials are powerful for building trust and a good reputation. Through Lead Generation I would be able to capture my consumers information. No need for a landing page as the information can be collected straight from the app itself. The information collected through Lead Generation can be funneled through an email marketing program, so I could connect with them through different channels.

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