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Week 11 - Email Marketing








Newsletters – A marketing tool that is immensely effective and valuable for new and existing businesses alike. Email marketing allows your company to stay in contact with your consumers, increase brand awareness and build customer loyalty. Not only that, but newsletters also adds value to your company’s brand. The key to email marketing is staying consistent. Consistency builds trust and reliability. In return, your business can be seen as an expert in its field through its content. It is because of this, I do believe His and Hers Real Estate Investments would benefit tremendously with email marketing.

The type of content my newsletter will entail are as follows: Tips on How to Sell Your Home, Real Estate Educational Guides, Market Trends and Tips on How to Save Money Before Purchasing your First Home.  My email marketing campaign would be set up to send monthly newsletters to my subscribers.  I feel like weekly would be a bit bombarding in the long run.  I want my newsletter to appeal to anyone who owns a house. In return, they may recommend my company to friends and family who are looking to sell their home.

Comments

  1. Dad Bod Sk8rNovember 5, 2018 at 5:43 PM

    I like the idea of tips to buy or sell a home. A person may not need those tips most of the time, but when they do, they really do need them. Ideas for your newsletter would be to get some data on your current customer demographic i.e. young couple first time buyers, older couple buying for retirement etc. Take that data and craft individual newsletters for each group. I understand that this will be much more work, but it may let your customers feel more connected to you because the newsletter isn't just more junk mail they don't need.

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  2. Kathryn OrcinoNovember 9, 2018 at 11:23 AM

    Hi, Chade. I think that your strategy for creating interesting, useful content for your newsletters is certainly a clever one. The topics that you have mentioned as possible articles for your newsletters seem to be ones that would benefit homeowners themselves rather than real estate agents, and that is a very good thing. After all, homeowners are obviously your key customer group that you will be focusing on. I also agree that it is wise to make your newsletters monthly ones so that your customer base will not feel like they are being bombarded with information or pressured into making home renovations that they may not feel comfortable making right away. I like all of the possible newsletter topics that you have mentioned so far. In addition to these, perhaps you could include articles about which renovations can increase home values, how to choose new homes in safe areas with good local schools, and maybe a few articles about the usefulness of home security devices. Anyway, I enjoyed reading your post.

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