Have you ever experienced difficulty communicating with a business? With an e-commerce type of business, no. I’ve been really lucky with online purchases. I tend to buy my online goods from stores with high reviews or have a good rating with the BBB board. Any shipping issues that I have encountered in the past, or wrong product received type issues are always handled in a timely and professional manner. Does social media make it easier to get noticed or get your problem solved? Yes, social media makes it easier for companies to see your complaint or praise and respond accordingly. Like once when I had a really bad experience at a Restaurant and posted said experience on Yelp. The restaurant management team replied to me personally with an apology and offered a free dine-in coupon for my next visit. Since social media is extremely popular with everyday people brands with a good marketing team should use social media to address any positive or negative reviews about their compa
I like the idea of tips to buy or sell a home. A person may not need those tips most of the time, but when they do, they really do need them. Ideas for your newsletter would be to get some data on your current customer demographic i.e. young couple first time buyers, older couple buying for retirement etc. Take that data and craft individual newsletters for each group. I understand that this will be much more work, but it may let your customers feel more connected to you because the newsletter isn't just more junk mail they don't need.
ReplyDeleteHi, Chade. I think that your strategy for creating interesting, useful content for your newsletters is certainly a clever one. The topics that you have mentioned as possible articles for your newsletters seem to be ones that would benefit homeowners themselves rather than real estate agents, and that is a very good thing. After all, homeowners are obviously your key customer group that you will be focusing on. I also agree that it is wise to make your newsletters monthly ones so that your customer base will not feel like they are being bombarded with information or pressured into making home renovations that they may not feel comfortable making right away. I like all of the possible newsletter topics that you have mentioned so far. In addition to these, perhaps you could include articles about which renovations can increase home values, how to choose new homes in safe areas with good local schools, and maybe a few articles about the usefulness of home security devices. Anyway, I enjoyed reading your post.
ReplyDelete