Week 14 - Facebook Ads

The first Facebook ad I picked was the "Get More Leads" option. I decided on this approach because I felt it was a great way to find prospective sellers.

The second facebook ad I picked was the "Promote Your Business Locally" option. I tried to change my radius to 25miles, but for some strange reason, Facebook would not let me update it. I did some research on a homeowners average age, which resulted in me choosing an age range of 40 to 65+. I felt like this would be my target audience who could benefit from my service.

The third Facebook ad I picked was the "Boost A Post". I picked the age range of 30 - 65+ as I wanted my services to reach as many people as possible. Additionally, I did some research and learned that the average age of a new homeowner is in their 30's. Although they may not need my services per se, they might pass along my information to a neighbor looking to sell their home.

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Week 10 A - Appealing To Peoples Emotions

When writing a blog, in the beginning, you are basically faceless. By letting people know there is an actual person behind the words on the screen can spark a connection with you and the customer. Ultimately, adding human interest to your blog allows your readers to connect with you and your business in a more personal and relatable way. For me, reading a blog post that is similar to a personal life experience draws me in to read more. I am also emotionally connected with the writer and become more engaged with their content. Effective human-interest blogs can result in your company differentiating itself from their competition. When a human-interest post is well written, it will captivate their audience, and through its uniqueness, produce a bigger fan base and consumer interaction. A human-interest post may be less effective if you are guest blogging for a company. Especially if you are writing from the standpoint of your own personality while disregarding the company’s ...

Week 16

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Week 11 - Email Marketing

Newsletters – A marketing tool that is immensely effective and valuable for new and existing businesses alike. Email marketing allows your company to stay in contact with your consumers, increase brand awareness and build customer loyalty. Not only that, but newsletters also adds value to your company’s brand. The key to email marketing is staying consistent. Consistency builds trust and reliability. In return, your business can be seen as an expert in its field through its content. It is because of this, I do believe His and Hers Real Estate Investments would benefit tremendously with email marketing. The type of content my newsletter will entail are as follows: Tips on How to Sell Your Home, Real Estate Educational Guides, Market Trends and Tips on How to Save Money Before Purchasing your First Home. My email marketing campaign would be set up to send monthly newsletters to my subscribers. I feel like weekly would be a bit bombarding in the long run. I want m...

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