Week 14 - Facebook Ads

The first Facebook ad I picked was the "Get More Leads" option. I decided on this approach because I felt it was a great way to find prospective sellers.

The second facebook ad I picked was the "Promote Your Business Locally" option. I tried to change my radius to 25miles, but for some strange reason, Facebook would not let me update it. I did some research on a homeowners average age, which resulted in me choosing an age range of 40 to 65+. I felt like this would be my target audience who could benefit from my service.

The third Facebook ad I picked was the "Boost A Post". I picked the age range of 30 - 65+ as I wanted my services to reach as many people as possible. Additionally, I did some research and learned that the average age of a new homeowner is in their 30's. Although they may not need my services per se, they might pass along my information to a neighbor looking to sell their home.

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Week 10 A - Appealing To Peoples Emotions

When writing a blog, in the beginning, you are basically faceless. By letting people know there is an actual person behind the words on the screen can spark a connection with you and the customer. Ultimately, adding human interest to your blog allows your readers to connect with you and your business in a more personal and relatable way. For me, reading a blog post that is similar to a personal life experience draws me in to read more. I am also emotionally connected with the writer and become more engaged with their content. Effective human-interest blogs can result in your company differentiating itself from their competition. When a human-interest post is well written, it will captivate their audience, and through its uniqueness, produce a bigger fan base and consumer interaction. A human-interest post may be less effective if you are guest blogging for a company. Especially if you are writing from the standpoint of your own personality while disregarding the company’s ...

Week 16

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Week 15 A

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