The first Facebook ad I picked was the "Get More Leads" option. I decided on this approach because I felt it was a great way to find prospective sellers.
The second facebook ad I picked was the "Promote Your Business Locally" option. I tried to change my radius to 25miles, but for some strange reason, Facebook would not let me update it. I did some research on a homeowners average age, which resulted in me choosing an age range of 40 to 65+. I felt like this would be my target audience who could benefit from my service.
The third Facebook ad I picked was the "Boost A Post". I picked the age range of 30 - 65+ as I wanted my services to reach as many people as possible. Additionally, I did some research and learned that the average age of a new homeowner is in their 30's. Although they may not need my services per se, they might pass along my information to a neighbor looking to sell their home.
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