Week 14 - Facebook Ads

The first Facebook ad I picked was the "Get More Leads" option. I decided on this approach because I felt it was a great way to find prospective sellers.

The second facebook ad I picked was the "Promote Your Business Locally" option. I tried to change my radius to 25miles, but for some strange reason, Facebook would not let me update it. I did some research on a homeowners average age, which resulted in me choosing an age range of 40 to 65+. I felt like this would be my target audience who could benefit from my service.

The third Facebook ad I picked was the "Boost A Post". I picked the age range of 30 - 65+ as I wanted my services to reach as many people as possible. Additionally, I did some research and learned that the average age of a new homeowner is in their 30's. Although they may not need my services per se, they might pass along my information to a neighbor looking to sell their home.

Comments

Week 3 A

Have you ever experienced difficulty communicating with a business? With an e-commerce type of business, no. I’ve been really lucky with online purchases. I tend to buy my online goods from stores with high reviews or have a good rating with the BBB board. Any shipping issues that I have encountered in the past, or wrong product received type issues are always handled in a timely and professional manner. Does social media make it easier to get noticed or get your problem solved? Yes, social media makes it easier for companies to see your complaint or praise and respond accordingly. Like once when I had a really bad experience at a Restaurant and posted said experience on Yelp. The restaurant management team replied to me personally with an apology and offered a free dine-in coupon for my next visit. Since social media is extremely popular with everyday people brands with a good marketing team should use social media to address any positive or negative reviews about their compa

Week 10 A - Appealing To Peoples Emotions

When writing a blog, in the beginning, you are basically faceless. By letting people know there is an actual person behind the words on the screen can spark a connection with you and the customer. Ultimately, adding human interest to your blog allows your readers to connect with you and your business in a more personal and relatable way. For me, reading a blog post that is similar to a personal life experience draws me in to read more. I am also emotionally connected with the writer and become more engaged with their content. Effective human-interest blogs can result in your company differentiating itself from their competition. When a human-interest post is well written, it will captivate their audience, and through its uniqueness, produce a bigger fan base and consumer interaction. A human-interest post may be less effective if you are guest blogging for a company. Especially if you are writing from the standpoint of your own personality while disregarding the company’s

Week1A: My Template

When it comes to branding one’s company and or blog, having a correct color scheme is extremely important. Companies like McDonalds and In-N-Out strategically picked a bold rich red and cheerful bright yellow for their companies logo for a reason. “In a study titled “ Impact of color on marketing ,” researchers found that up to 90% of snap judgments made about products can be based on color alone, depending on the product" . So while reviewing the many different templates the website "Blogger" had to offer, I decided to first research which colors are best for a Real Estate Investment Blog/website, and then build from there.. Through my research, I discovered that the color blue is often associated with trust and dependability . Additionally, the color green is linked to nurturing and education. Since the main goals with my blog are to generate leads to my primary website, be seen as a legitimate Real Estate Investment company, and be viewed as an extremely knowl

His and Her's Real Estate Investments

Search This Blog