Week 13 A

Five businesses social adverting styles & their effectiveness -

The company We Buy Houses and Cash For Homes Group advertising are really effective. Their promotional pieces are a combination of “We buy houses” images and testimonial videos. We Buy Ugly Houses and Cash for Home advertising consist of just pictures. I feel like both companies ad strategies are not as impacting when compared to pages like We Buy Houses. More Cash For Homes advertising consists of testimonial videos only. As a consumer, I feel like testimonials are really powerful as it builds a level of trust and credibility.

The overall effectiveness of advertising on social media sites. - 

Imagery does draw me in. If the image has an attention-grabbing color, it will usually make me stop what I am doing to read the ad. Some companies on Facebook and Instagram are really good with image base adverting. I have to say I do get kind of annoyed at Facebook advertising why watching a video on your news feed. I feel like plugging a 10 second “mini commercial” while watching a 3-minute video is a little unnecessary.

Traditional  VS  Social Media Advertising. - 

When being exposed to new things, I would say traditional adverting is more effective with me. I feel like the social media advertising I see regularly is circled around filter bubbles. So ads based on my click behavior is not as effective to me. Now for products I've been exposed to, social media advertising tends to be more effective.