Skip to main content

Week 13 A



Five businesses social adverting styles & their effectiveness -

The company We Buy Houses and Cash For Homes Group advertising are really effective. Their promotional pieces are a combination of “We buy houses” images and testimonial videos. We Buy Ugly Houses and Cash for Home advertising consist of just pictures. I feel like both companies ad strategies are not as impacting when compared to pages like We Buy Houses. More Cash For Homes advertising consists of testimonial videos only. As a consumer, I feel like testimonials are really powerful as it builds a level of trust and credibility.


The overall effectiveness of advertising on social media sites. - 

Imagery does draw me in. If the image has an attention-grabbing color, it will usually make me stop what I am doing to read the ad. Some companies on Facebook and Instagram are really good with image base adverting. I have to say I do get kind of annoyed at Facebook advertising why watching a video on your news feed. I feel like plugging a 10 second “mini commercial” while watching a 3-minute video is a little unnecessary.


Traditional  VS  Social Media Advertising. - 

When being exposed to new things, I would say traditional adverting is more effective with me. I feel like the social media advertising I see regularly is circled around filter bubbles. So ads based on my click behavior is not as effective to me. Now for products I've been exposed to, social media advertising tends to be more effective.

Comments

Post a Comment

Popular posts from this blog

Week 3 A

Have you ever experienced difficulty communicating with a business? With an e-commerce type of business, no. I’ve been really lucky with online purchases. I tend to buy my online goods from stores with high reviews or have a good rating with the BBB board. Any shipping issues that I have encountered in the past, or wrong product received type issues are always handled in a timely and professional manner. Does social media make it easier to get noticed or get your problem solved? Yes, social media makes it easier for companies to see your complaint or praise and respond accordingly. Like once when I had a really bad experience at a Restaurant and posted said experience on Yelp. The restaurant management team replied to me personally with an apology and offered a free dine-in coupon for my next visit. Since social media is extremely popular with everyday people brands with a good marketing team should use social media to address any positive or negative reviews about their compa
4 comments
Read more

Week 10 A - Appealing To Peoples Emotions

When writing a blog, in the beginning, you are basically faceless. By letting people know there is an actual person behind the words on the screen can spark a connection with you and the customer. Ultimately, adding human interest to your blog allows your readers to connect with you and your business in a more personal and relatable way. For me, reading a blog post that is similar to a personal life experience draws me in to read more. I am also emotionally connected with the writer and become more engaged with their content. Effective human-interest blogs can result in your company differentiating itself from their competition. When a human-interest post is well written, it will captivate their audience, and through its uniqueness, produce a bigger fan base and consumer interaction. A human-interest post may be less effective if you are guest blogging for a company. Especially if you are writing from the standpoint of your own personality while disregarding the company’s
4 comments
Read more

Week1A: My Template

When it comes to branding one’s company and or blog, having a correct color scheme is extremely important. Companies like McDonalds and In-N-Out strategically picked a bold rich red and cheerful bright yellow for their companies logo for a reason. “In a study titled “ Impact of color on marketing ,” researchers found that up to 90% of snap judgments made about products can be based on color alone, depending on the product" . So while reviewing the many different templates the website "Blogger"  had to offer, I decided to first research which colors are best for a Real Estate Investment Blog/website, and then build from there.. Through my research, I discovered that the color blue is often associated with trust and dependability . Additionally, the color green is linked to nurturing and education.  Since the main goals with my blog are to generate leads to my primary website, be seen as a legitimate Real Estate Investment company, and be viewed as an extremely knowl
3 comments
Read more