Skip to main content

Week 16




The social media platforms I enjoyed the most were Facebook, Instagram, and Email marketing via Mail Chimp. I learned so much with the Facebook marketing tools and was proud of what I was able to create for my company. I’m a big fan of Instagram and I enjoy its easy to use platform. With Mail Chimp, I was able to tap into my creative side and design a newsletter that reflected my company’s personality and mission statement.


Finding the right type of social media platform for your business is extremely important in today’s world. Social media allows companies to interact with their consumers as well as learn about their audience demographics. After checking out which social media platforms my competitors are using to interact with their clients, I decided that Facebook marketing and Email Marketing would integrate best with my company. With a weekly email marketing campaign, I am able to strengthen the relationships with my clients and build credibility. With Facebook, I can engage with my consumers in real time and use there target adverting feature to reach specific clients.



In the beginning, on average, I feel my company would probably spend about 15 hours a week on social media marketing. Traditional marketing (ie: snail mail, door to door sales, flyers) is still extremely effective when searching for real estate properties to purchase. Once I am able to put more funds into a marketing campaign, I can see me increasing to about 20 hours a week on internet marketing.



Marketing Plan for January 2019


Week 1: Tuesday 6th to Saturday 12th

· Tuesday 1st – Facebook image post promoting His and Hears Real-Estate Investment
· Thursday 3rd – Facebook post offering $300 on all recommended leads that are successful deals
· Friday 4th – Email Newsletter Topic: How to save to purchase your new home


Week 2: Sunday 13th - Saturday 19th

· Tuesday 8th – Facebook blog post – How to decide if you should buy or rent
· Thursday 10th - Facebook video post. Testimonials of clients who used my service
· Friday 11th – Email Newsletter Topic: Different ways to sell your home


Week 3 Sunday 20th - Saturday 25th

· Thursday 22nd – Facebook post offering $300 on recommended leads that are successful deals
· Thursday 24th - Facebook post – blog post on tips and tricks on how to remodel your home.
· Friday 15th – Email Newsletter Topic: How to find a moving company


Week 4 Sunday 27th – Saturday, February 2nd

· Tuesday 29th – Facebook image post promoting His and Hears Real-Estate Investment
· Thursday 31st - Facebook video post. Testimonials of clients who used my service
· Friday Feb 1st - Email Newsletter Topic: Should I refinance my home?

Comments

  1. UnknownDecember 11, 2018 at 7:39 PM


    Great marketing strategy. Got to stay busy and its great to have plan for a positive outcome. Keep on improving the marketing aspect and you're number's will get up there. Good luck.

    ReplyDelete
  2. Cassandra QuinnDecember 13, 2018 at 9:43 PM

    I believe your marketing strategy is planned out perfectly! It shows your determination to make social media marketing a key component within your business. Also, I think Facebook and Email chimp are the best strategies for your company as well. Email chimp provides the best tools for your companies purposes, and I think that will go a long way.

    ReplyDelete
  3. Kathryn OrcinoDecember 14, 2018 at 9:04 AM

    I liked how you clearly explained how you would use Mail Chimp, Facebook, and Instagram as part of your social media strategy, even though all these platforms offer different possibilities for business owners. You also did a good job with laying out exactly the subjects of your posts would be on Facebook and in your email newsletters. The posts appear to be on diverse subjects, which makes them all the more interesting because it makes your company look like has an interest in all aspects of the housing market, not just one aspect.

    ReplyDelete

Post a Comment

Popular posts from this blog

Week 10 A - Appealing To Peoples Emotions

When writing a blog, in the beginning, you are basically faceless. By letting people know there is an actual person behind the words on the screen can spark a connection with you and the customer. Ultimately, adding human interest to your blog allows your readers to connect with you and your business in a more personal and relatable way. For me, reading a blog post that is similar to a personal life experience draws me in to read more. I am also emotionally connected with the writer and become more engaged with their content. Effective human-interest blogs can result in your company differentiating itself from their competition. When a human-interest post is well written, it will captivate their audience, and through its uniqueness, produce a bigger fan base and consumer interaction. A human-interest post may be less effective if you are guest blogging for a company. Especially if you are writing from the standpoint of your own personality while disregarding the company’s
4 comments
Read more

Week 3 A

Have you ever experienced difficulty communicating with a business? With an e-commerce type of business, no. I’ve been really lucky with online purchases. I tend to buy my online goods from stores with high reviews or have a good rating with the BBB board. Any shipping issues that I have encountered in the past, or wrong product received type issues are always handled in a timely and professional manner. Does social media make it easier to get noticed or get your problem solved? Yes, social media makes it easier for companies to see your complaint or praise and respond accordingly. Like once when I had a really bad experience at a Restaurant and posted said experience on Yelp. The restaurant management team replied to me personally with an apology and offered a free dine-in coupon for my next visit. Since social media is extremely popular with everyday people brands with a good marketing team should use social media to address any positive or negative reviews about their compa
4 comments
Read more

Week1A: My Template

When it comes to branding one’s company and or blog, having a correct color scheme is extremely important. Companies like McDonalds and In-N-Out strategically picked a bold rich red and cheerful bright yellow for their companies logo for a reason. “In a study titled “ Impact of color on marketing ,” researchers found that up to 90% of snap judgments made about products can be based on color alone, depending on the product" . So while reviewing the many different templates the website "Blogger"  had to offer, I decided to first research which colors are best for a Real Estate Investment Blog/website, and then build from there.. Through my research, I discovered that the color blue is often associated with trust and dependability . Additionally, the color green is linked to nurturing and education.  Since the main goals with my blog are to generate leads to my primary website, be seen as a legitimate Real Estate Investment company, and be viewed as an extremely knowl
3 comments
Read more