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Week 10 A - Appealing To Peoples Emotions









When writing a blog, in the beginning, you are basically faceless. By letting people know there is an actual person behind the words on the screen can spark a connection with you and the customer. Ultimately, adding human interest to your blog allows your readers to connect with you and your business in a more personal and relatable way. For me, reading a blog post that is similar to a personal life experience draws me in to read more. I am also emotionally connected with the writer and become more engaged with their content.
Effective human-interest blogs can result in your company differentiating itself from their competition. When a human-interest post is well written, it will captivate their audience, and through its uniqueness, produce a bigger fan base and consumer interaction. A human-interest post may be less effective if you are guest blogging for a company. Especially if you are writing from the standpoint of your own personality while disregarding the company’s brand and core values. Adding a human-interest post for your own personal blog is effective as it is showcasing your true personality.

Comments

  1. WookOctober 25, 2018 at 3:03 PM

    You make a good point about keeping in mind the company's brand and core values.

    ReplyDelete
    Replies
    1. Leslie MontanoOctober 29, 2018 at 10:25 AM


      I agree relatability is more engaging to the reader.

      Delete
  2. Dad Bod Sk8rOctober 29, 2018 at 4:30 PM

    Succinctly stated. We are bombarded by so much advertising that we filter it out, sometimes even when we don't want to. The added human touch creates the connection that can help your business stand out from the rest.

    ReplyDelete
  3. AnonymousOctober 29, 2018 at 11:23 PM

    Hi, Chade. I agree that blogging by oneself allows a blogger to more freely express thoughts and feelings that he/she has rather than if said blogger was writing blog posts for company business. Sometimes I can be quite hard to craft personal blog posts if one is ultimately focused on selling a product to make a profit. However, I do believe that it is possible. A greater understanding of human psychology, along with decent computer skills, will allow any blogger connect on a more social level with potential customers. Nice post!

    ReplyDelete

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