His and Her's Real Estate Investments

Organizing your blog posts into specific categories is not only helpful for you, but also for your readers. Let’s say, for example, you have a blog post on detox smoothies for weight loss. A reader finds this post via google and really enjoys the article. Your new reader now wants more info on different smoothies for weight loss. The readers see that your blog has a smoothie category and is now hooked on your content. Having categories on your blog creates customer loyalty and improve your SEO ranking Adding categories to my blog will have huge benefits to my blogger site. Categories will make it easier for new viewers to find my content and browse through posts. The type of categories I would have are Buying a New Home, Selling a Home, Home Improvement Tips and Market Trends. Although my business primary focus is fixing and flipping distressed properties, I also want to create a platform where people can get the latest information on market trends and real estate tips. I want my blo

When writing a blog, in the beginning, you are basically faceless. By letting people know there is an actual person behind the words on the screen can spark a connection with you and the customer. Ultimately, adding human interest to your blog allows your readers to connect with you and your business in a more personal and relatable way. For me, reading a blog post that is similar to a personal life experience draws me in to read more. I am also emotionally connected with the writer and become more engaged with their content. Effective human-interest blogs can result in your company differentiating itself from their competition. When a human-interest post is well written, it will captivate their audience, and through its uniqueness, produce a bigger fan base and consumer interaction. A human-interest post may be less effective if you are guest blogging for a company. Especially if you are writing from the standpoint of your own personality while disregarding the company’s

To find connections on Twitter, the search words used were “Moving Companies” and “Storage Companies”. I also filter my searches to companies within San Diego County. From there I created two lists, one for the moving companies and the second for the storage companies. I created these two categories to help me get a better understanding of the type of content each type of business is producing. All tweets from my company will be sent between 1PM to 3PM every other day, Monday thru Friday. I decided on this window based on an article I read on sprout social . On their site, they discuss the peak times and days to post on twitter.

1. Finally Sold 2. We Buy Ugly Houses 3. Expert Home Offers 4. We Buy Houses Just about everyone knows the saying “A picture is worth a thousand words”. Visual images tend to make information easier to understand and remember when compared to written content. According to an article in Phycology Today , it states our brain functions more as an image processor and less as a word processor. It goes on to explain how bigger the image processing side of our brains is when compared to the word processing side. Through these studies, I do believe that images and visual media are better suited for marketing my business. Photos, illustrations, sketches or even symbols can all be used to market your brand and showcase your company’s core agenda. The Finally Sold site has a Pinterest page, with zero followers and only one photo. Where they shine the most is on Facebook and Twitter. On Facebook, they have a total of 558 followers, and their latest post is dated July 2018. Before

According to a statistic found on Entrepreneur , the average person will spend five years of their life using social media. The article proceeds to break down how this is an average of about 2 hours a day. Knowing this static, I feel like using a popular social media platform to market your company is necessary for business growth. Social media allows you to directly interact with your consumers in real time. In return, you are able to build your brand awareness and reputation. With that being said, understanding the ins and out of the most popular social media platforms and how they work is key when promoting your business. Facebook and YouTube are the two most used platforms when it comes to social media. Although both sites are widely different, when used effectively, you can grow your business substantially. Since on average, people spend 5 hours a day on their phone, marketing your business on Instagram, Twitter, or SnapChat would be most ideal, as these platforms are cat

Having posts that are engaging is really important when building your consumer base on Facebook. With that being said, post number one, dated 10.08.2018, I wanted to kickstart it with a question. With this post, my goal was to open up a dialogue about other people moving experiences and what their do’s and don’ts would be. With my second post, dated 10.10.2018, I wanted to share a meme that markets my business. I added a “tag 3 people” request in hopes it can be shared with my follower’s friends and family. My third post, dated 10.12.2018, is an article I wanted to share that I felt would be relevant to my followers. I wanted to show that I am not focused solely on marketing my business. Additionally, I wanted to create a platform that people can go to for home advice. I scheduled all three post around noon as this is typically when lunch breaks are for people at work. I also spread each post two days apart to avoid bombarding my followers with constant information about my company

Pages followed by His and Hers Real Estate Investments    EZ Home Improvement Group  San Diego Moving Company NorthStar Moving Company The Home Depot – San Diego Page  Big Box Storage – San Diego Page  Central San Diego Homes & Lifestyle San Diego Home/Garden Lifestyles While searching Facebook business pages, my strategy was to find companies that were focused on homeownership. Having the understanding that my company deals with real estate investment, I avoided pages that were real estate focused as it might pose a conflict with my business. First, I decided to follow moving and storage companies based out of San Diego because of the potential it might bring with finding clients looking to downsize and sale their home. I then decided to follow San Diego Home Gardens, San Diego Homes and Lifestyle, Lowes and EZ Home because, as previously stated, these companies are all focused around homeowner ship. Although I may not find my ideal client from this list per say

Post Reach VS Post Engagement Post Reach is defined as the number of people who sees your pages content. Your posts could appear on a user’s news feed organically or by paid reach metrics. Your Post Reach Data can be viewed via the insights tab on the top of your page. Understanding the definition of Post Reach is important as it could be used to get a better understanding of the amount of traffic that is on your social media page. Post Engagement is defined as the actions people take while on your page. In general, if a user likes, comments or clicks a link on your page, these types of actions would fall under the umbrella of Post Engagement. Understanding the definition of Post Engagement is important as it a measurement of the type of content your user is most engaged with. Post Engagement gives you a better understanding as to why users are on your page. Facebook Insight and Consumer Engagement Understanding Facebook insights is essential, as it helps with im