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Week 6 - Facebook Insights





Post Reach VS Post Engagement



Post Reach is defined as the number of people who sees your pages content. Your posts could appear on a user’s news feed organically or by paid reach metrics. Your Post Reach Data can be viewed via the insights tab on the top of your page. Understanding the definition of Post Reach is important as it could be used to get a better understanding of the amount of traffic that is on your social media page.

Post Engagement is defined as the actions people take while on your page. In general, if a user likes, comments or clicks a link on your page, these types of actions would fall under the umbrella of Post Engagement. Understanding the definition of Post Engagement is important as it a measurement of the type of content your user is most engaged with. Post Engagement gives you a better understanding as to why users are on your page.



Facebook Insight and Consumer Engagement


Understanding Facebook insights is essential, as it helps with improving engagement with your consumers. Through Facebook insights, you are able to view what your target audience is doing while on your business page. In return, you can to take the appropriate steps with communicating with your consumers through the content they favor the most. Facebook insight also gives you the ability to target your message to a select group of people. Through the tools available on their platform, you can view customers purchase behavior, location, and demographics. From there, you can use target messaging, to speak to a specific audience, at a specific location without being a nuance to your other followers.

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