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Week 8 A - Most Used Social Media Sites







According to a statistic found on Entrepreneur, the average person will spend five years of their life using social media. The article proceeds to break down how this is an average of about 2 hours a day. Knowing this static, I feel like using a popular social media platform to market your company is necessary for business growth. Social media allows you to directly interact with your consumers in real time. In return, you are able to build your brand awareness and reputation. With that being said, understanding the ins and out of the most popular social media platforms and how they work is key when promoting your business.

Facebook and YouTube are the two most used platforms when it comes to social media. Although both sites are widely different, when used effectively, you can grow your business substantially. Since on average, people spend 5 hours a day on their phone, marketing your business on Instagram, Twitter, or SnapChat would be most ideal, as these platforms are catered toward cell phone use. Similar to Instagram, Pinterest is also a strong marketing platform as their site allows companies to visually share their content.

The best social media platform for His and Hers Real Estate Investments would have to be Instagram. Instagram has integrated multiple features within their app which allows for a multitude of ways to market my company. For example, Instagram allows their users to create “Insta Stories”, which is similar to SnapChap. Instagram also allows their users to produce   60-second videos to share with their followers. While using Instagram, I will give my followers an inside look into my company. I would show them, through videos and pictures, the day to day life of a real estate investment company.

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