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Week1A: My Template



When it comes to branding one’s company and or blog, having a correct color scheme is extremely important. Companies like McDonalds and In-N-Out strategically picked a bold rich red and cheerful bright yellow for their companies logo for a reason. “In a study titled “Impact of color on marketing,” researchers found that up to 90% of snap judgments made about products can be based on color alone, depending on the product". So while reviewing the many different templates the website "Blogger"  had to offer, I decided to first research which colors are best for a Real Estate Investment Blog/website, and then build from there..

Through my research, I discovered that the color blue is often associated with trust and dependability. Additionally, the color green is linked to nurturing and education. Since the main goals with my blog are to generate leads to my primary website, be seen as a legitimate Real Estate Investment company, and be viewed as an extremely knowledgeable person in my field, I decided to go with Blue and Green for my templates color scheme.

Now, as for the templet, I wanted to go with a design that flowed easily and was user-friendly. I wanted to use a templet that looked professional and was memorable. So I came to the conclusion that I should go with the Notable template. I felt like this template has that sophisticated feel I was looking for, as well as a minimalist and clean appeal to it. I did some adjustment to my selection though. I updated the color scheme to match my needs and wants. All in all, I am happy with my choice.





Comments

  1. Hey Chade!
    When first arriving to your blog, I absolutely love the template you chose and how eye-catching it was! While reading through your content I can see that you put a lot of thought into your color choices, images, and layout. The color scheme chosen I agree represents what you stated, and the design I believe is professional. I like that the template isn't busy, and that that the content is the main focus on the page. Great job!

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  2. Hi, Chade!
    I really enjoyed reading you post and learning about the research you did because I had no idea! Your site looks very professional and approachable at the same time. Looking forwards to this class and seeing everyones blog evolve. Good Luck!

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  3. Hello, Chade. I must say that I have found your reasoning behind choosing your blog background design to be rather logical. Your blog has a minimalist, yet professional look, which can be often difficult to achieve without creating the feeling that one is missing something. Fortunately, your blog has managed to a professional appearance with an essence of completeness. I appreciate the fact that you used research to support your assertions about the strategic uses of using colors for branding one's business. By the way, your image featuring the colored pencils effectively added an interesting pop of color to your blog. I look forward to seeing your future posts on this blog.

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