Through this course, I have gained a new respect for social media as a marketing tool. With social media marketing, a company can legitimize its brand and company’s name. Social media tells consumers when a brand is actively thriving which results in a stronger consumer base. Before this course, I did not know how beneficial social media marketing was to a new business.
This semester I learned about the many perks when advertising a business online. Some benefits are cheaper marketing cost, increase consumer traffic to your website, and leads generation. Social media sites like Twitter and Facebook are great, inexpensive ways to communicate with your customers while building brand awareness. These sites and many others are effective when trying to receive customer feedback on old and existing products. With that in mind, a business is able to tweak their product base on the consumer suggestion. In return, the customer feels appreciated and more connected with the brand.
Advertising on social also comes with some disadvantages. What I learned most from this course, is that if you are not connecting with your customer on a consistent basis, your competitor might out shine. An online company that does not interact with their consumers may lack an emotional connection to their target audience. Communication is key when marketing online, and if are unable to relate to your audience, you may come across as inauthentic. This can lead to diminishing your brands reputation and future success.
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