Skip to main content

Week 10 A - Appealing To Peoples Emotions









When writing a blog, in the beginning, you are basically faceless. By letting people know there is an actual person behind the words on the screen can spark a connection with you and the customer. Ultimately, adding human interest to your blog allows your readers to connect with you and your business in a more personal and relatable way. For me, reading a blog post that is similar to a personal life experience draws me in to read more. I am also emotionally connected with the writer and become more engaged with their content.
Effective human-interest blogs can result in your company differentiating itself from their competition. When a human-interest post is well written, it will captivate their audience, and through its uniqueness, produce a bigger fan base and consumer interaction. A human-interest post may be less effective if you are guest blogging for a company. Especially if you are writing from the standpoint of your own personality while disregarding the company’s brand and core values. Adding a human-interest post for your own personal blog is effective as it is showcasing your true personality.

Comments

  1. WookOctober 25, 2018 at 3:03 PM

    You make a good point about keeping in mind the company's brand and core values.

    ReplyDelete
    Replies
    1. Leslie MontanoOctober 29, 2018 at 10:25 AM


      I agree relatability is more engaging to the reader.

      Delete
  2. Dad Bod Sk8rOctober 29, 2018 at 4:30 PM

    Succinctly stated. We are bombarded by so much advertising that we filter it out, sometimes even when we don't want to. The added human touch creates the connection that can help your business stand out from the rest.

    ReplyDelete
  3. Kathryn OrcinoOctober 29, 2018 at 11:23 PM

    Hi, Chade. I agree that blogging by oneself allows a blogger to more freely express thoughts and feelings that he/she has rather than if said blogger was writing blog posts for company business. Sometimes I can be quite hard to craft personal blog posts if one is ultimately focused on selling a product to make a profit. However, I do believe that it is possible. A greater understanding of human psychology, along with decent computer skills, will allow any blogger connect on a more social level with potential customers. Nice post!

    ReplyDelete

Post a Comment

Popular posts from this blog

Week 3 A

Have you ever experienced difficulty communicating with a business? With an e-commerce type of business, no. I’ve been really lucky with online purchases. I tend to buy my online goods from stores with high reviews or have a good rating with the BBB board. Any shipping issues that I have encountered in the past, or wrong product received type issues are always handled in a timely and professional manner. Does social media make it easier to get noticed or get your problem solved? Yes, social media makes it easier for companies to see your complaint or praise and respond accordingly. Like once when I had a really bad experience at a Restaurant and posted said experience on Yelp. The restaurant management team replied to me personally with an apology and offered a free dine-in coupon for my next visit. Since social media is extremely popular with everyday people brands with a good marketing team should use social media to address any positive or negative reviews about their compa
4 comments
Read more

Week1A: My Template

When it comes to branding one’s company and or blog, having a correct color scheme is extremely important. Companies like McDonalds and In-N-Out strategically picked a bold rich red and cheerful bright yellow for their companies logo for a reason. “In a study titled “ Impact of color on marketing ,” researchers found that up to 90% of snap judgments made about products can be based on color alone, depending on the product" . So while reviewing the many different templates the website "Blogger"  had to offer, I decided to first research which colors are best for a Real Estate Investment Blog/website, and then build from there.. Through my research, I discovered that the color blue is often associated with trust and dependability . Additionally, the color green is linked to nurturing and education.  Since the main goals with my blog are to generate leads to my primary website, be seen as a legitimate Real Estate Investment company, and be viewed as an extremely knowl
3 comments
Read more