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Week 5 B








His and Hers Investment target audience are homeowners of distressed properties that are eager for a sale. So this could be anyone from individuals who are behind on taxes, probate properties that are inherited, code violators, etc. With that being said, the age demographic of a motivated home seller could range from 18 to 80. Since properties can be inherited by anyone of legal age, my social media campaign primary focus would be on one city at a time. From there I would be able to pull demographic information and housing market value in a particular area in that city. Through Facebook, using hypertargeting and nontargeting will allow me to zone in on my potential clients and market my service to them digitally.


Locating the list of people, I will be marketing to is easy. You can locate their names, phone number, and property address via the counties delinquent taxes list, bank owned properties that are foreclosed on list, pre-foreclosure homes list, and municipal code violators list. All the information mentioned here are opened to the public and can be accessed by the courthouse.

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