Subway’s target audience is people who are looking for healthy fast food. They also market to people who want healthy food at an affordable price. To showcase themselves as a healthy alternative to traditional fast food establishments, they make sure every menu item has bright and vibrate vegetables in it. If I would have to take a guess, I would say Subway is targeting customers between the ages of 20 to 40’s. I came to this conclusion based on the content and models on their websites. To draw in the younger crowd, subway’s site has catchphrases like “This is how you Wrap”. The catering service they provide is targeted for birthday parties, office meetings, and sports gathering. The overall tone and message for Subway are to eat fresh food at a cost friendly price.
I typically eat at The Hunger Bear Deli on my cheat meal days. Based on their website, I believe the Hunger Bear Deli’s target audience would be for people who are less health-conscious when it comes to food. I came to this conclusion based on the scrolling images on their home page. Majority of the food items shown on their website are huge sub-portions with a meat base and little to no vegetables. Based on the trendiness of their website I would say they are targeting customers between the ages of 16 to mid 30’s. The overall tone and message for The Hunger Bear Deli would be fun casual eating.
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