Skip to main content

Week 5 A




Subway’s target audience is people who are looking for healthy fast food. They also market to people who want healthy food at an affordable price. To showcase themselves as a healthy alternative to traditional fast food establishments, they make sure every menu item has bright and vibrate vegetables in it. If I would have to take a guess, I would say Subway is targeting customers between the ages of 20 to 40’s. I came to this conclusion based on the content and models on their websites. To draw in the younger crowd, subway’s site has catchphrases like “This is how you Wrap”. The catering service they provide is targeted for birthday parties, office meetings, and sports gathering. The overall tone and message for Subway are to eat fresh food at a cost friendly price.



I typically eat at The Hunger Bear Deli on my cheat meal days. Based on their website, I believe the Hunger Bear Deli’s target audience would be for people who are less health-conscious when it comes to food. I came to this conclusion based on the scrolling images on their home page. Majority of the food items shown on their website are huge sub-portions with a meat base and little to no vegetables. Based on the trendiness of their website I would say they are targeting customers between the ages of 16 to mid 30’s. The overall tone and message for The Hunger Bear Deli would be fun casual eating.

Comments

Post a Comment

Popular posts from this blog

Week 10 A - Appealing To Peoples Emotions

When writing a blog, in the beginning, you are basically faceless. By letting people know there is an actual person behind the words on the screen can spark a connection with you and the customer. Ultimately, adding human interest to your blog allows your readers to connect with you and your business in a more personal and relatable way. For me, reading a blog post that is similar to a personal life experience draws me in to read more. I am also emotionally connected with the writer and become more engaged with their content. Effective human-interest blogs can result in your company differentiating itself from their competition. When a human-interest post is well written, it will captivate their audience, and through its uniqueness, produce a bigger fan base and consumer interaction. A human-interest post may be less effective if you are guest blogging for a company. Especially if you are writing from the standpoint of your own personality while disregarding the company’s ...
4 comments
Read more

Week 16

The social media platforms I enjoyed the most were Facebook, Instagram, and Email marketing via Mail Chimp. I learned so much with the Facebook marketing tools and was proud of what I was able to create for my company. I’m a big fan of Instagram and I enjoy its easy to use platform. With Mail Chimp, I was able to tap into my creative side and design a newsletter that reflected my company’s personality and mission statement. Finding the right type of social media platform for your business is extremely important in today’s world. Social media allows companies to interact with their consumers as well as learn about their audience demographics. After checking out which social media platforms my competitors are using to interact with their clients, I decided that Facebook marketing and Email Marketing would integrate best with my company. With a weekly email marketing campaign, I am able to strengthen the relationships with my clients and build credibility. With Facebook, I can engage ...
3 comments
Read more

Week 15 A

Under Data Activation, the Audience Demographics would integrate well with my company. I would use this feature to learn more about who is viewing my website and need my services. Ultimately everything under the Reporting, category would be extremely beneficial. The available stats would help me get a better understanding of what happens when a user is on my site, what information they focused on the most and which advertising campaign is capturing my audience attention. Data Collection and Management feature will help me stay organize. Having an abundance of data with no organization can be tedious. The import data feature will allow me to import data from other sources and get a better understanding of my advertising campaign. What’s cool about the Google Big Query section is that it provides data driven feedback every 10 minutes. Through the Integration umbrella, features like Google Ads, Google Ad Manager and Search Ad 360 will benefit my company a lot. These features could help...
Post a Comment
Read more