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Week 4 B








People are always browsing the internet for products, businesses, or services. Due to this, having a well design website is important to one’s business as it can often be the first impression given to your consumer. A company with a website that is clean and user-friendly builds trust, brand awareness and a strong probability that a customer will return to your site for more business. In other words, a good-looking, well-designed website is essentially a company’s digital brick-in-mortar. While browsing the internet, I tend to only shop on websites that are organized, visually appealing, easy to maneuver, and mobile friendly. Having these things motivates me to continue to do business with you. With that being said, the two website I frequent the most are YouTube and Amazon.

YouTube’s website is extremely well organized and user friendly. What I like most about their site is its homepage. The homepage shows their users important things like updated videos from channels they follow as well as recommended videos based off their browsing history. YouTube’s home page provides easy access to your subscriptions list, browsing history and watch later videos. YouTube is extremely user friendly for consumers and is well organized. I personally use YouTube to acquire knowledge as I mostly watch videos pertaining to health, coding and cooking recopies. The channels I watch does a really good job with organizing their content which makes it easy for their followers to reference back to a specific videos. On a micro level, I would like to see more YouTube creators organize their platform way better.


Amazon’s website is the opposite of the clean, minimalist website trends we see now in days. Instead, their website platform has more an organized cluttered layout. When you enter the page, the top toolbar is filled with random items to purchase. They also have a scrolling image banner and as you scroll down you are hit with a lot of subsections like “Halloween Party Ideas” or “Back to school deals”. Keep scrolling and you see recommended items and previous viewed items. What makes Amazon my favorite website is because they make shopping online extremely easy. It takes less then 5 clicks to purchase an item through their website. Although their homepage is extremely busy, they do keep important links, like recent orders and account information visible for easy access. Their website is also mobile friendly and easy to maneuver through. One thing they can improve on is adding a live chat feature. This would be good for customers who would like to know the status of their order, without having to place a call.

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