Skip to main content

Week 4 B








People are always browsing the internet for products, businesses, or services. Due to this, having a well design website is important to one’s business as it can often be the first impression given to your consumer. A company with a website that is clean and user-friendly builds trust, brand awareness and a strong probability that a customer will return to your site for more business. In other words, a good-looking, well-designed website is essentially a company’s digital brick-in-mortar. While browsing the internet, I tend to only shop on websites that are organized, visually appealing, easy to maneuver, and mobile friendly. Having these things motivates me to continue to do business with you. With that being said, the two website I frequent the most are YouTube and Amazon.

YouTube’s website is extremely well organized and user friendly. What I like most about their site is its homepage. The homepage shows their users important things like updated videos from channels they follow as well as recommended videos based off their browsing history. YouTube’s home page provides easy access to your subscriptions list, browsing history and watch later videos. YouTube is extremely user friendly for consumers and is well organized. I personally use YouTube to acquire knowledge as I mostly watch videos pertaining to health, coding and cooking recopies. The channels I watch does a really good job with organizing their content which makes it easy for their followers to reference back to a specific videos. On a micro level, I would like to see more YouTube creators organize their platform way better.


Amazon’s website is the opposite of the clean, minimalist website trends we see now in days. Instead, their website platform has more an organized cluttered layout. When you enter the page, the top toolbar is filled with random items to purchase. They also have a scrolling image banner and as you scroll down you are hit with a lot of subsections like “Halloween Party Ideas” or “Back to school deals”. Keep scrolling and you see recommended items and previous viewed items. What makes Amazon my favorite website is because they make shopping online extremely easy. It takes less then 5 clicks to purchase an item through their website. Although their homepage is extremely busy, they do keep important links, like recent orders and account information visible for easy access. Their website is also mobile friendly and easy to maneuver through. One thing they can improve on is adding a live chat feature. This would be good for customers who would like to know the status of their order, without having to place a call.

Comments

Post a Comment

Popular posts from this blog

Week 3 A

Have you ever experienced difficulty communicating with a business? With an e-commerce type of business, no. I’ve been really lucky with online purchases. I tend to buy my online goods from stores with high reviews or have a good rating with the BBB board. Any shipping issues that I have encountered in the past, or wrong product received type issues are always handled in a timely and professional manner. Does social media make it easier to get noticed or get your problem solved? Yes, social media makes it easier for companies to see your complaint or praise and respond accordingly. Like once when I had a really bad experience at a Restaurant and posted said experience on Yelp. The restaurant management team replied to me personally with an apology and offered a free dine-in coupon for my next visit. Since social media is extremely popular with everyday people brands with a good marketing team should use social media to address any positive or negative reviews about their compa
4 comments
Read more

Week 10 A - Appealing To Peoples Emotions

When writing a blog, in the beginning, you are basically faceless. By letting people know there is an actual person behind the words on the screen can spark a connection with you and the customer. Ultimately, adding human interest to your blog allows your readers to connect with you and your business in a more personal and relatable way. For me, reading a blog post that is similar to a personal life experience draws me in to read more. I am also emotionally connected with the writer and become more engaged with their content. Effective human-interest blogs can result in your company differentiating itself from their competition. When a human-interest post is well written, it will captivate their audience, and through its uniqueness, produce a bigger fan base and consumer interaction. A human-interest post may be less effective if you are guest blogging for a company. Especially if you are writing from the standpoint of your own personality while disregarding the company’s
4 comments
Read more

Week1A: My Template

When it comes to branding one’s company and or blog, having a correct color scheme is extremely important. Companies like McDonalds and In-N-Out strategically picked a bold rich red and cheerful bright yellow for their companies logo for a reason. “In a study titled “ Impact of color on marketing ,” researchers found that up to 90% of snap judgments made about products can be based on color alone, depending on the product" . So while reviewing the many different templates the website "Blogger"  had to offer, I decided to first research which colors are best for a Real Estate Investment Blog/website, and then build from there.. Through my research, I discovered that the color blue is often associated with trust and dependability . Additionally, the color green is linked to nurturing and education.  Since the main goals with my blog are to generate leads to my primary website, be seen as a legitimate Real Estate Investment company, and be viewed as an extremely knowl
3 comments
Read more