Skip to main content

Week 3 C


5 Sites

1. Name: Finally Sold// URL: https://www.finallysold.com/we-buy-any-houses.html // Facebook Post Date: July 2018 // Twitter April 2018 (2016) // April 2018 // Google+ April 2018 // Pinterest 2015 // Linkedin: n/a // Blogger: 2015

2. Paid Cash for Houses // URL: https://www.paidcashforhouses.com/ // Social Media: None

3. We Buy Houses in USA // URL: https://webuyhomesinusa.com/ // Social Media: None

4. Home Sold in 7 // URL: https://homesoldin7.net/ // Facebook: N/A // Blogger: N/A // Twitter: N/A // Linkedin N/A // Youtube: N/A // Google+ N/A

5. Reef Investment Group // URL: https://homesoldin7.net/ // Google+ N/A // Facebook N/A // Twitter N/A. – Links on site are used for sharing their page only.


Write a short analysis of their use of social media - Are these businesses using their social media well? Do they use some more than others? 

None of the 5 sites stated above are using social media well, and some not at all. In general, all 5 sites are in need of help with their digital marketing campaign.



After analyzing each of the 5 businesses, write several paragraphs explaining what you discovered collectively from this exploration.

Using social media to scale your business is truly an art form. Some businesses are amazing with it. Many companies are able to increase their brand awareness as well as their consumer base, with social media, at a fraction of the cost of traditional marketing. While others fall below the waistline and generate zero traction in their business. I even seen some businesses lose money and customers due to their inability to market themselves effectively on social media.


What They Did Right

The five businesses I will be discussing are Finally Sold, Paid Cash for Houses, We Buy Houses in the USA, Home Sold In 7 and Reef Investment Groups. These companies were selected because they appeared on the top google search results. What all of these companies were able to do effectively was add SEO to their website to make them visible to potential clients. Having a strong SEO platform is also one of the key ingredients of an effective digital marketing campaign. Additionally, what these companies also have in common are detailed content on their website. Each site gave their customer a better understanding of who they are, and what they have to offer. Collectively, each company digital marketing campaign, with the exception of Reef Investment Groups, are not effectively using social media to market their business.


What They Did Wrong

As mentioned in the above analysis, I felt that as a whole, all five companies could improve on their digital marketing campaign. Although Reef Investment Groups does not have any social media presence, what they did do effectively was allow users to share their websites on multiple social media platforms. Giving your customers the ability to share your content is extremely effective in brand awareness. The company Finally Sold is present on social media , but they are not consistently posting on their chosen platforms. While researching Finally Sold I noticed that before their latest post in 2018, the last time social media was used to promote their business was between 2014 – 2016. There were two companies that had zero links on social media, which are Paid Cash for House and We Buy Houses in the USA. The company Home Sold in 7 did have social media links on their website, but the links did not direct you to their personal page. Rather it took you straight to the social media site itself.

Improvement Tips

The company Finally Sold could improve their social media campaign by being more consistent with their postings. For example, with Facebook, they have a strong following of 550 people. Through consistency, they could easily scale their following to 1000 people, which would be 1000 eyes that knows what they do and could recommend their service to friends and family. The other four sites should look into the effectiveness of social media marketing. Once I get my business up and running, I would start with creating weekly vlogs on YouTube to generate a following. I would also use Facebook marketing to promote my business and daily blogs/vlogs. Through platforms like Facebook and Twitter I would show how much I care about my clients needs engage with my followers regularly.

Comments

Post a Comment

Popular posts from this blog

Week 10 A - Appealing To Peoples Emotions

When writing a blog, in the beginning, you are basically faceless. By letting people know there is an actual person behind the words on the screen can spark a connection with you and the customer. Ultimately, adding human interest to your blog allows your readers to connect with you and your business in a more personal and relatable way. For me, reading a blog post that is similar to a personal life experience draws me in to read more. I am also emotionally connected with the writer and become more engaged with their content. Effective human-interest blogs can result in your company differentiating itself from their competition. When a human-interest post is well written, it will captivate their audience, and through its uniqueness, produce a bigger fan base and consumer interaction. A human-interest post may be less effective if you are guest blogging for a company. Especially if you are writing from the standpoint of your own personality while disregarding the company’s ...
4 comments
Read more

Week 15 A

Under Data Activation, the Audience Demographics would integrate well with my company. I would use this feature to learn more about who is viewing my website and need my services. Ultimately everything under the Reporting, category would be extremely beneficial. The available stats would help me get a better understanding of what happens when a user is on my site, what information they focused on the most and which advertising campaign is capturing my audience attention. Data Collection and Management feature will help me stay organize. Having an abundance of data with no organization can be tedious. The import data feature will allow me to import data from other sources and get a better understanding of my advertising campaign. What’s cool about the Google Big Query section is that it provides data driven feedback every 10 minutes. Through the Integration umbrella, features like Google Ads, Google Ad Manager and Search Ad 360 will benefit my company a lot. These features could help...
Post a Comment
Read more

Week 6 - Facebook Insights

Post Reach VS Post Engagement Post Reach is defined as the number of people who sees your pages content. Your posts could appear on a user’s news feed organically or by paid reach metrics. Your Post Reach Data can be viewed via the insights tab on the top of your page. Understanding the definition of Post Reach is important as it could be used to get a better understanding of the amount of traffic that is on your social media page. Post Engagement is defined as the actions people take while on your page. In general, if a user likes, comments or clicks a link on your page, these types of actions would fall under the umbrella of Post Engagement. Understanding the definition of Post Engagement is important as it a measurement of the type of content your user is most engaged with. Post Engagement gives you a better understanding as to why users are on your page. Facebook Insight and Consumer Engagement Understanding Facebook insights is essential, as it helps with im...
Post a Comment
Read more