Week 3 C

5 Sites

1. Name: Finally Sold// URL: https://www.finallysold.com/we-buy-any-houses.html // Facebook Post Date: July 2018 // Twitter April 2018 (2016) // April 2018 // Google+ April 2018 // Pinterest 2015 // Linkedin: n/a // Blogger: 2015

2. Paid Cash for Houses // URL: https://www.paidcashforhouses.com/ // Social Media: None

3. We Buy Houses in USA // URL: https://webuyhomesinusa.com/ // Social Media: None

4. Home Sold in 7 // URL: https://homesoldin7.net/ // Facebook: N/A // Blogger: N/A // Twitter: N/A // Linkedin N/A // Youtube: N/A // Google+ N/A

5. Reef Investment Group // URL: https://homesoldin7.net/ // Google+ N/A // Facebook N/A // Twitter N/A. – Links on site are used for sharing their page only.

Write a short analysis of their use of social media - Are these businesses using their social media well? Do they use some more than others? 

None of the 5 sites stated above are using social media well, and some not at all. In general, all 5 sites are in need of help with their digital marketing campaign.

After analyzing each of the 5 businesses, write several paragraphs explaining what you discovered collectively from this exploration.

Using social media to scale your business is truly an art form. Some businesses are amazing with it. Many companies are able to increase their brand awareness as well as their consumer base, with social media, at a fraction of the cost of traditional marketing. While others fall below the waistline and generate zero traction in their business. I even seen some businesses lose money and customers due to their inability to market themselves effectively on social media.

What They Did Right

The five businesses I will be discussing are Finally Sold, Paid Cash for Houses, We Buy Houses in the USA, Home Sold In 7 and Reef Investment Groups. These companies were selected because they appeared on the top google search results. What all of these companies were able to do effectively was add SEO to their website to make them visible to potential clients. Having a strong SEO platform is also one of the key ingredients of an effective digital marketing campaign. Additionally, what these companies also have in common are detailed content on their website. Each site gave their customer a better understanding of who they are, and what they have to offer. Collectively, each company digital marketing campaign, with the exception of Reef Investment Groups, are not effectively using social media to market their business.

What They Did Wrong

As mentioned in the above analysis, I felt that as a whole, all five companies could improve on their digital marketing campaign. Although Reef Investment Groups does not have any social media presence, what they did do effectively was allow users to share their websites on multiple social media platforms. Giving your customers the ability to share your content is extremely effective in brand awareness. The company Finally Sold is present on social media , but they are not consistently posting on their chosen platforms. While researching Finally Sold I noticed that before their latest post in 2018, the last time social media was used to promote their business was between 2014 – 2016. There were two companies that had zero links on social media, which are Paid Cash for House and We Buy Houses in the USA. The company Home Sold in 7 did have social media links on their website, but the links did not direct you to their personal page. Rather it took you straight to the social media site itself.

Improvement Tips

The company Finally Sold could improve their social media campaign by being more consistent with their postings. For example, with Facebook, they have a strong following of 550 people. Through consistency, they could easily scale their following to 1000 people, which would be 1000 eyes that knows what they do and could recommend their service to friends and family. The other four sites should look into the effectiveness of social media marketing. Once I get my business up and running, I would start with creating weekly vlogs on YouTube to generate a following. I would also use Facebook marketing to promote my business and daily blogs/vlogs. Through platforms like Facebook and Twitter I would show how much I care about my clients needs engage with my followers regularly.