Through this course, I have gained a new respect for social media as a marketing tool. With social media marketing, a company can legitimize its brand and company’s name. Social media tells consumers when a brand is actively thriving which results in a stronger consumer base. Before this course, I did not know how beneficial social media marketing was to a new business. This semester I learned about the many perks when advertising a business online. Some benefits are cheaper marketing cost, increase consumer traffic to your website, and leads generation. Social media sites like Twitter and Facebook are great, inexpensive ways to communicate with your customers while building brand awareness. These sites and many others are effective when trying to receive customer feedback on old and existing products. With that in mind, a business is able to tweak their product base on the consumer suggestion. In return, the customer feels appreciated and more connected with the brand. Advertis